We took creative control of all areas of this brand creation, from collection creation, pattern cutting, sampling, manufacturing, fabric sourcing, competitor research, photography styling and brand story BUILDING.
celestine & mae was created to provide a luxury product to the market focused on slow fashion occasionwear.
our design team researched, DESIGNED and curated a collection of pieces focused on re-wearable occasion and evening styles.
our team was HYPER FOCUSED on quality and fit, sampling each piece several times to ensure we got every little detail just right .
every element of the brand development was based on the original brief “attention to detail” CULMINATING in a collection of pieces that are intentionally ruched in all the right places AND FIT TO PERFECTION.
WE MOVED ON TO FABRIC SOURCING, FOCUSING ON HIGH QUALITY DRAPE FABRICS THAT PERFECTLY FIT THE DESIGN BRIEF. tHIS PROCESS ENTAILED TESTING AND SAMPLING DOZENS OF FABRICS UNTIL A FINAL SELECTION WAS MADE.
our team then focused their attention on perfecting the unique COLORWAYS in use and choosing the perfect COLOuRING for the eccomerce site TO COMPLIMENT THE COLLECTION and image styling. each detail was researched, perfected and planned ready for brand launch.
WE HANDLED EVERY STEP OF THE DIGITIZING, GRADING, SAMPLING AND MANUFACTURING PROCESS ENSURING CONSISTENT QUALITY CONTROL MONITORING AND FIT CHECKING. WE ENSURED ALL ACCESSORIES FROM ZIPS TO BUTTONS WERE SOURCED, COLOUR MATCHED AND QUALITY CHECKED.
FINALLY, ONCE THE BULK PRODUCTION WAS COMPLETED WE ARRANGED PACKING AND SHIPPING, ENSURING THAT WE TESTED PRODUCT WEAR AND TEAR BEFORE RELEASING THE GARMENTS FOR SALE.
luxury slow fashion
uk designed & made
ASTELIIA
ASTELIIA.COM
“TIMELESS TAILORING PIECES CREATED WITH A DISTINCTIVE EDGE”
INSPIRED BY THE WORD ATELIER, PAYING HOMAGE TO THE BRANDS DEEP AND HUMBLE ROOTS AS A LUXURY FASHION MANUFACTURER OR “ATELIER”.
THE BRIEF PROVIDED FOR THIS PROJECT WAS TO FOCUS ON TAILORING PIECES FROM WORK WEAR TO OCCASSIONWEAR, EACH PIECE TO HAVE A DISTINCTIVE EDGE AND UNIQUE COLOURING. WE STARTED BY RESEARCHING AND CREATING A COLLECTION OF 17 COR E PIECES FROM DRESSES TO TOPS AND CO-ORD SETS CAREFULLY SELECTED TO ENSURE LONGEVITY OF THE PRODUCTS AND TO MOVE AWAY FROM TREND LED FAST FASHION PRODUCTS.
WE SPENT SEVERAL MONTHS AND REVIEWED HUNDREDS OF FABRICS BEFORE A FINAL FABRIC SELECTION WAS MADE FOR THIS BRAND, FINALISING A FABRIC THAT WE DEVELOPED ESPECIALLY FOR THIS BRAND WITH ONE OF OUR LOCAL FABRIC KNITTERS.
OUR DESIGN TEAM THEN SPENT WEEKS RESEARCHING COLOUR TRENDS TO ENSURE THAT THE COLOUR SELECTIONS WERE BOTH UNIQUE BUT ALSO SEASONALLY ON TREND TO ENSURE PRODUCT COMMERCIALITY.
WE HANDLED EVERY STEP OF THE DIGITIZING, GRADING, SAMPLING AND MANUFACTURING PROCESS ENSURING CONSISTENT QUALITY CONTROL MONITORING AND FIT CHECKING. WE ENSURED ALL ACCESSORIES FROM ZIPS TO BUTTONS WERE SOURCED, COLOUR MATCHED AND QUALITY CHECKED.
WE ALSO TOOK RESPONSIBILITY FOR FULL STYLING READY FOR THE ECCOMERCE PHOTO SHOOT, SPENDING HOURS SELECTING THE PERFECT ACCESSORIES TO COMPLIMENT THE GARMENTS AND ALSO STAY TRUE TO THE ORIGINAL BRIEF PROVIDED.
FINALLY, ONCE THE BULK PRODUCTION WAS COMPLETED WE ARRANGED PACKING AND SHIPPING, ENSURING THAT WE TESTED PRODUCT WEAR AND TEAR BEFORE RELEASING THE GARMENTS FOR SALE.